If you run a physiotherapy clinic, you've probably noticed something weird happening when people search online. Instead of getting a list of website links, Google now shows AI-powered answers right at the top.

And guess what? Chat GPT, Perplexity, and other AI tools are becoming more popular for finding local health services.

Here's the thing: if your physio clinic isn't showing up in these AI answers, you're missing out on potential patients.

The good news? There's a simple way to fix this, and it starts with one basic strategy that most physios are completely ignoring.

Why Should You Care About AI Search Right Now?

Think about how you search for things today compared to five years ago.

Instead of typing "physio near me," people now ask full questions like "Do I need a doctor's referral to see a physiotherapist?" or "How many physio sessions will I need for back pain?"

AI search engines love this conversational style because they can give direct, helpful answers. And if your website has the right content, your clinic could be the one providing those answers.

The worst thing you can do is wait and see what happens. AI technology is moving fast, and the clinics that start preparing now will have a huge advantage.

What's the Best Way to Get Featured in AI Answers?

Here's where most physios get it wrong: they focus only on traditional SEO and forget that AI reads content differently. AI loves structured, clear information that directly answers questions.

The simple solution? Add FAQ sections everywhere on your website.

Here's why FAQs work so well:

• AI can quickly understand what your content is about

• They match how people actually search (asking questions)

• They're perfect for voice searches on phones

• They help avoid confusion and errors in AI responses

How Do You Create FAQs That Actually Get Results?

Start with Real Patient Questions

Stop guessing what people want to know. Instead, think about the questions you get every day:

• "How many sessions will I need?"

• "Can physiotherapy help with back pain from sitting at a desk all day?"

• "How long does it take to recover from a sports injury?"

• "Do I need a referral to see a physio?"

Write these questions exactly how patients ask them – don't make them sound formal or medical.

Use Google's "People Also Ask" Feature

Type your main service into Google and look at the "People Also Ask" section. These are real questions people are searching for. Use them as inspiration for your FAQs.

Keep Your Answers Simple and Direct

Write like you're talking to a friend, not giving a medical lecture. Break up long answers with bullet points and short paragraphs. Remember, most people are reading on their phones while scrolling quickly.

Where Should You Put These FAQs?

The short answer: everywhere you can.

On your website:

• Add an FAQ section to every service page

• Include 3-5 FAQs at the end of blog posts

• Create a main FAQ page for your clinic

Beyond your website:

• Add FAQs to your Google Business Profile

• Include them in LinkedIn posts

• Use them when answering questions on Reddit or Quora

How Do You Structure Your Content for AI?

Think of your web pages like a supermarket with clear signs pointing to different sections. AI needs these "signs" to understand what your content is about.

Use clear headings like:

• "Step-by-Step Recovery Plan"

• "When Should You See a Physiotherapist?"

• "Common Questions About Sports Injuries"

Add quick summaries and lists:

• "Most sports injuries improve within 6-8 weeks with physiotherapy"

• Use bullet points for easy scanning

• Keep paragraphs short (2-3 sentences max)

What About Making Sure Chat GPT Finds You?

Here's something many physios don't know: Chat GPT uses Bing (Microsoft's search engine) to find information. So you need to make sure your website is indexed on Bing, not just Google.

Sign up for Bing Webmaster Tools (it's free) and submit your website pages. This helps ensure your clinic shows up when people ask Chat GPT questions about physiotherapy in your area.

How Do You Connect Everything Together?

Don't let your web pages be dead ends. Each page should lead somewhere useful:

• Link FAQ answers back to relevant blog posts

• Connect blog posts to your service pages

• Make sure every page has a clear way for people to contact you or book an appointment

For example, if you write a blog post about knee injuries, link it back to your sports injury service page. If someone reads your FAQ about back pain, give them an easy way to book a consultation.

What's the Biggest Mistake to Avoid?

Stop writing generic, boring content that sounds like every other physio clinic. AI rewards unique, helpful information that comes from real experience.

Share your actual insights about treatment, recovery times, and what patients can expect. Use examples from your practice (without naming patients, of course). This authentic voice is what makes AI more likely to feature your content.

Final Thoughts: Start Simple, but Start Now

You don't need to overhaul your entire website tomorrow. Start by adding 5-10 FAQs to your most important service pages. Write them in your own words, using the questions patients actually ask you.

Then, create one blog post per month that answers these questions in more detail. Link everything together, and make sure it's all easy to read on a phone.

AI search is here to stay, and it's only going to get more popular. The physio clinics that start preparing now will be the ones patients find when they're looking for help.

Don't wait for the dust to settle – your future patients are already searching, and they need to find you.