Get Your Website & Copy Reviewed For FREE

Your websites, landing pages, and ads are essential to your Business Real Estate. They need to look polished and welcoming.

The copy (the wording you use on your website and ads to get people to take action) is like a sales pitch. It must introduce you and your service, communicate effectively to your target audience, and persuade them to take action.

When people hire me for copy critiques, I focus on the three most important areas.

Identify your target audience

Once you’ve decided on your ideal prospects, determine what “conversations” they are having with themselves and others about their problems, challenges, and issues. How do they feel? What transformation or result are they seeking?

What recurring words are buzzing through your prospect’s mind? What does their ideal future look like?

Good copy paints a picture with words. Get this part right and you’ll be miles ahead of the competition.

Creating A Marketing Message That Sticks

Simplicity: Use simple everyday language, avoid jargon and technical terms used in your industry and niche.

Unexpectedness: Grab and hold attention with something unique, novel, and surprising. If you’re an accountability coach who helps busy professionals create positive habits, avoid generic headlines such as: Feel inspired, build positive behaviours, helping you get further in life.

Instead, use something like: Expert Accountability Coaching. Preload Positive Triggers That Help You Push Past Your Current Limits. Smash Through Your Personal & Professional Goals. Gain an Instant Edge. Thrive, Grow, Initiate.

Concreteness: Use specific examples, sensory language, and relatable scenarios to make the message more vivid. Offer a glimpse of what life will look like once your prospect overcomes their challenges.

Credibility: Build trust by providing evidence, case studies, sourced data, or testimonials that support your core message.

Emotional Impact: Tap into emotions and create deeper connections with your target audience. Paint a vivid picture of the problem, what's holding them back, highlight their current state, and pinpoint their desires.

Storytelling: Use simple narratives to make the message relatable, memorable, and engaging.

Always Review Your Copy Carefully

Make sure you check over your copy before you publish it online.

Does it have a natural tone? Does it flow? Does it have a unique rhythm?

Print off your copy and read it aloud. Underline words and passages that seem misplaced. You can break all the normal grammatical rules with copywriting, but it still needs to make sense to anyone reading it.

Now you have a quick reference guide to write your engaging copy. And you might be wondering, can’t I do it all myself? Sure, you can!

But…

No one understands your industry better than you. And that’s a problem. When I review websites, I find that many coaches and therapists use specific phrases, terminology, and language. For a seasoned professional, it all makes perfect sense. But some readers might not get it. Most people know nothing about your industry or niche. That’s why it can be a good idea to have someone go over your copy.

You want to get a bird’s eye view of your copy. Some business owners zoom in far too close, and that’s a major problem. Getting someone to go over your copy is always a good idea before you go live with your ads, website, or landing page.

Removing all Doubt

The best way to overcome your prospect's natural scepticism is to highlight and demonstrate your expertise. Most coaches and therapists I work with often sell themselves short. Which comes as no surprise, as they are heavily focused on helping others and not themselves. Which is great. But not great for business.

You must put your best foot forward. I can help you identify your core areas of strength and inject that into your copy. Once you have an unmovable personal brand coupled with an unshakeable digital presence, you naturally position yourself as the go-to expert in your niche.

Taking a mental backseat helps you clarify what you need to focus on, what you should present to your target audience, and, more importantly, what to leave out.

Maybe you already have a great-looking website, with sleek copy, and fantastic images that complement your brand!

But sometimes, a few tweaks here and some changes there can help you get the most out of your websites and ads. After all, the name of the game is getting people to take action.

Good marketing is all about optimisation. The gradual changes compound over time, your business grows, and you get time to focus on what matters most.

I can help you identify the missed opportunities in your copy. I’ll make sure you’re not leaving money on the table or losing potentially great clients.

Apply for a Free Critique

Hopefully, you see it makes a lot of sense to get a second pair of eyes to review your copy before you go live.

While working as a Content & Copywriter for over 10 years:

• I’ve been active in professional writing groups and helped both ecommerce and service business owners draft engaging copy for their websites, proposals, sales copy, and print/digital adverts.

• I’ve drafted and critiqued long-form sales letters, revamped website copy for higher engagement, boosted conversion rates as well as creating effective marketing campaigns that attract more clients.

• I successfully used my skills to build two coaching businesses, both online and offline, filling my schedule week in and week out with paying clients

I mention this because I want to feel 100% confident that you will walk away with a complete framework that you can use immediately for your own business.

Your copy critique is custom-tailored, goal-focused, and niche-specific. Here are a few of the areas we can work on:

• How to transform your current copy into a sequence of attention-grabbing hooks that stop your readers in their tracks and will keep them reading right to the end.

• Polish your offers: Are they interesting enough? Will people invest in your services? Are they clear enough?

• Testimonials/Case Studies: How to position your testimonials and case studies effectively? To select your best reviews and make them instantly stand out on your website and landing pages.

• Readability: How to use intrigue as a mental anchor? Where to insert your subheads in your copy? How to create a set of transitions that keeps your copy flowing smoothly.

• Your Call To Action: Is it enticing enough? Are your prospects likely to click through and act?

• I will help you identify your specific problem areas and how to improve each area of your copy with a complete breakdown of what’s working and what might need some work

• Outline a short-term plan that you can implement immediately and what to focus on when completing other copy on your website, ads, emails, and landing pages.

To apply for a copy critique, please click on the button below, and then fill out and submit the application: