Most life coaches are deeply skilled at helping others — but struggle to consistently attract clients.

The sad truth is that most coaches in the industry are passionate people trapped in the “hope someone finds me” cycle.

They’re taught personal transformation, not business transformation.

Common advice like “just niche down” never helps. Niching down is necessary but not sufficient.

If you want to join elite life coaches, earning six figures and above, here’s the hard truth: you must develop a sustainable automated marketing system that doesn’t rely on ad hoc advertising fragments like referrals, paid ads, and a website.  

The Hidden Problem

A “transformation” isn’t a tangible object — clients can’t see what they’re buying or how it will help them.

Expert copywriters have a saying: sell benefits, not features. A coaching feature helps people set and achieve goals and gain clarity.

Examples of tangible benefits that sell:  helping your clients pivot into executive roles, repairing a relationship with their spouse, creating time freedom so they can book that long overdue vacation, or earning and saving enough money to buy their dream home and send their kids off to college.

Compare it to buying a product: when people buy a supplement or a yoga mat, they see the instant benefit.

They know what they’re getting. They can see the image on their Amazon account. It’s a frictionless transaction.

Coaching requires imagination and, above all, trust.

Without clear outcomes, timelines, or tangible benefits, potential clients hesitate — not because they don’t believe in coaching, but because they can’t visualize what they’re getting.

From start to finish, from the first point of contact and beyond, your potential client must realize that they’ll get much more than they paid for.

When you blend Joyner’s clarity and proof with Heath’s simplicity and storytelling, your coaching stops sounding abstract — and starts feeling like something people must experience.

The One Page That Converts ‘I’m Interested’ into ‘I Want In Now’

Once you’re done creating your offer, create an exclusive landing page. Focus on attention-grabbing headlines like: ‘Learn the One Major Hurdle That’s Standing in The Way of That Next Promotion, Breakthrough or Business Venture & How You Can Hit The Success ‘Sweet Spot’ Every Time’

Guide your landing page visitor to a short explainer video. Talk briefly about your professional and personal background. Mention how you’ve helped other people overcome a specific issue, and then provide a quick overview of your coaching service.

Instead of offering a generic coaching program via your landing page, show your prospects what they gain:

“8 weeks to eliminate the confusion that’s been keeping you stuck for 8 months — so you can make the leap that changes your career trajectory (and likely adds £10k–£50k in lifetime value).”

Dimensionalize the outcome — use specific emotional and financial payoffs.

Owning a subscriber list is the best way to scale and grow your coaching business.

An email list full of pre-qualified leads will help you beat the feast and famine cycle and weather any financial storm.

Think of your email list as a secure vault you can access any time you need to raise capital for your business.

You can create new offers at any time and notify your subscribers.

This is the surest way of scaling your coaching business to six figures and beyond.